Today, businesses are well-aware of the importance of online marketing as a strategy as well as a way to the success of their business. Whenever we talk about growing an online business we get two common advices and that are – build a website and start marketing. The best way to promote your online business is by attracting targeted traffic to your website. Broadly, there are two advertising modules that come to mind when it comes to getting traffic. One is to run paid advertising campaigns, which include directories, social media and search engines. The other method is search engine optimisation in which you get organic traffic when someone searches specific keywords in search engines like Google and Yahoo.
Businesses that want to grow online and drive more traffic to their sites must understand the difference between Search Engine Optimisation (SEO) and Paid Campaigns. Each approach is effective for different goals. The choice of action depends on factors like time, budget and coveted traffic.
Paid Campaigns
To spread the word about your business in a limited time isn’t a tough bet if you utilise online paid campaigns. This is viable even if you have a lower budget. The best part about paid advertising is you pay for what you get. Here are some of the popular paid online advertising strategies we use for our clients in order to increase their website traffic, leads, sales and profits.
- Pay-Per-Click (PPC) or Search Engine Marketing (SEM)
- Social Media Ads
- Banner Ads (Display Ads)
- Influencer Marketing
- Retargeting Advertising
If you want to position your brand in front of highly-potential customers within a limited timeframe and budget then our paid digital marketing services are the best option for you. With an experienced and capable PPC management team, I SEE MEDIA can increase your visibility in search engines and help you in business progress.
SEO and Organic Traffic
Proper SEO will allow your website to appear in the top results of search engines when specific keywords are entered. However, it takes a lot of time and effort to build an online presence and start getting organic traffic on your website. Organic traffic mostly depends on the quality of your website’s content, keywords and user-experience. So if you’re looking for long-term growth and consistent success, you can contact us for organic SEO services.
Paid Online Marketing Services
I SEE MEDIA is a leading agency in London for paid online marketing services. We are a trusted company for pay per click search engine marketing. Our company works for various industries and businesses to increase website traffic, brand awareness, leads and sales. If you’re still not sure or want to know more about paid campaigns and SEO, we are here to help you.